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Provide insights on how different media channels and strategies work together to influence business outcomes ROI Analysis & Budget Allocation: Evaluate the ROI of media spend across different channels, providing recommendations to adjust budgets and media mix to maximize impact on business. Campaign Effectiveness Reporting: Build clear and actionable reporting frameworks that communicate media performance to senior leadership and provide insights on business impact and suggest areas for further optimization. Collaboration with Cross-Functional Teams: Work closely with media planners, brand managers, and media agencies to ensure media strategies are aligned with business goals Data Integration & Reporting: Integrate multiple data sources, including media data, sales data, consumer data, and digital touchpoints, to provide a holistic view of marketing investments and business results. Design and manage reporting systems that track media performance and highlight areas for optimization and strategic improvement. Media Effectiveness Measurement & Optimization: Lead the analysis of media effectiveness across various channels, including TV, digital (search, social, display, video etc), print, and outdoor. Use advanced analytics to evaluate impact on key business outcomes, such as brand awareness, sales, and customer engagement. Attribution Modeling & Integration: Develop and implement attribution models that assess how different media touchpoints contribute to the customer journey and overall business results. Cross-Channel Media Analytics: Analyze performance of each media touchpoint across traditional and digital media channels. 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