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Annual Strategic Planning Provide market size, competitor profile input. Provide data on new product opportunities in the market. Deliver customer / expert segmentation to focus resources of optimal ROI. Initiate and implement sales strategies to achieve & exceed corporate sales objectives. Grow our brands ahead of the categories we compete in. Develop and implementation of mutually agreed annual Customer Joint Business Plans. Develop strong customer relations within the identified channels to maximise business opportunities and grow the business. Ensure the field sales team have strong strategic relationships at all levels within the customers that they are responsible for. Effective use of the field sales team to ensure reach and share of voice in the marketplace with customers and in-store. Ensure effective national distribution and supply by maintaining adequate stock cover in all customers. Identify brand investment priorities in collaboration with Channel Head. Effectively manage the Account P&L for maximum efficiency and effectiveness, disciplined G2N management and ROI management of all promotional activity. Monitor and analyse sales performance through market share data. Generate action plans to correct areas of weakness and capitalise on areas of opportunity. Drive external focus including regular field visits across customer, consumer, shopper and expert. Track G2N ratios to ensure we are in line with our plan, unlock gross margin via Net Revenue Management activities. Maintain the highest standards of effectiveness within the account. Identify new business opportunities which will have a positive effect on the region and the company. Use all available data to maximise sales within each area. Initiate ideas and concepts that will drive the sales. Delegate appropriately. Embed Global toolkits from Commercial Execution program. In-depth knowledge of products. Conducts Management Monitoring. 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