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Set strategic roadmap for category and brand growth across North Africa Set the Category's/brands' annual objectives, strategies, positioning, A&P plans Develop and implement marketing comms plans across key brand-market combinations Manage the A&P budget and oversee the ATL, BTL and digital marketing activities such that media plan are optimized and sufficient Lead the innovations agenda, aggressively pursuing NPIs & Geo expansion Lead, grow and develop the Marketing team enabling member to realize their fullest potential Deliver key KPIs of Sales, Profit and Market share by working closely with concerned departments to drive pack-price architecture, pricing, gross margin improvement etc Contribute to the forecasting & demand cycle and ensure business target achievement Responsible for choosing & managing advertising and creative agencies Ensure that the brand heart and global brand positioning are at the heart of all brand activities Collaborate with the shopper team to ensure excellence of execution in-store Work closely with the Business Unit teams to get input into strategy, comms, and innovation as well as media agency management and research To tackle the biggest barriers that stand in their way. 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