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Cooperate with the marketing team to comprehensively analyze internal and external data to dig out insight and identify business growth opportunities. Base on shopper insight and channel opportunity, to generate shopper activation- PR or scales up roadshow, closely cooperate with TMK and Sales to drive Key Account Cooperation, to drive sales. For global brands, work with global category shopper marketing team and marketing team to develop relevant management tools suitable for the Chinese market, and adjust the relevant global strategies and best practices according to the behavior habits of Chinese shoppers, so that the strategies and plans can be better developed in China. Effectively manage Selling P and implementation, track KPIs, and make timely adjustments. Essential Deep understanding of China's complex omni-channel environment and the category, channel and shopper dynamics is key to this role. 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